Objective: On-board New Fans and Amplify
Drive Awareness and Build Community for New Card. American Express and Digitas were looking to aggregate new fans on Facebook for the launch of their new card and amplify the card offer.
By using our Premium Artist Ads and Free All Music Application, American Express increased Zync likes by 40%, share rates 16%, and drove CTR to Card offer to 1.32%.
The campaign advertisements were co-branded with some of today’s popular artists, the campaign delivered the target market 61% of the time and was evenly split male to female. The campaign was extended from 6 weeks to 6 months!