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Drive Awareness and Build Community for New Card. American Express and Digitas were looking to aggregate new fans on Facebook for the launch of their new card.
By using Free All Music’s Free Music Premium Artist Ads and Application, American Express increased Amex Zync likes by 40%, share rates 16%, and drove CTR to Card offer to 1.32%.
The campaign advertisements were co-branded with some of today’s popular artists, the campaign delivered the target market 61% of the time and was evenly split male to female.