Direct Response

 
Drive Continuity and Return Customers. Gift before during and after purchase…Let FAM show you how to get more data out of your customers and convert more sales with our FAM Direct Offering.
 
 
 
Case Study

Objective: Promote viral video series and holiday book sales.

 

By using Free All Music’s Free Music Tuesday Application Random House was able to promote viewership of a different (serial) viral video campaign for its holiday book title over the course of 4 consecutive weeks.

 
 
 
 
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Results:

The campaign drove awareness for the brand, the book and the author and CTR’s to Amazon.com for book purchase.

 

The Stats:

100% Video Views, 16% Share, 70% consumer return rate week to week.