Direct Response

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Case Study

Objective: Promote viral video series and holiday book sales.


By using Free All Music’s Free Music Tuesday Application Random House was able to promote viewership of a different (serial) viral video campaign for its holiday book title over the course of 4 consecutive weeks.



The campaign drove awareness for the brand, the book and the author and CTR’s to for book purchase.


The Stats:

100% Video Views, 16% Share, 70% consumer return rate week to week.