Who are you trying to reach? Mom’s 25-54? Males 18-34? Why not activate around their passions? Our CTR’s are 10X the norm. Our amplification rates have been as high as 22%. Our continuity programs have delivered 75% return rates. Move from buying impressions to delivering engagements; guaranteed.
Activating Activists –Coca-Cola Saving the Polar Bear. Coke wanted to activate fans around music passions and love for animals for a worthy cause namely Saving the Polar Bear.
Free All Media's Music Application allowed fans to become aware of the Coke program and allowed consumers to learn more and to make a contribution.
22% of the thousands of fans that engaged clicked through to make a contribution to this most worthwhile cause brought to their attention by the good people at Coke.