Media Buyers

 
Rewarded audiences are twice as likely to engage with brands than audiences that aren’t rewarded.
 
 
 
Case Study

Objective: Activating Activists

 

Coke wanted to activate fans around music passions and love for animals to gain support for a worthy cause namely Saving the Polar Bear.

 
 
 
 
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Results:

Free All Media's Music Application allowed fans to become aware of the Coke charity program and allowed consumers to learn more and to make a contribution. 22% of the thousands of fans that engaged clicked through to make a contribution to this most worthwhile cause brought to their attention by the good people at Coke. Who are you trying to reach? Mom’s 25-54? Males 18-34? Why not activate around their passions? Our CTR’s are 10X the norm. Our amplification rates have been as high as 22%. Our continuity programs have delivered 75% return rates. Move from buying impressions to delivering engagements; guaranteed.