Objective: Activating Activists
Coke wanted to activate fans around music passions and love for animals to gain support for a worthy cause namely Saving the Polar Bear.
Free All Media's Music Application allowed fans to become aware of the Coke charity program and allowed consumers to learn more and to make a contribution. 22% of the thousands of fans that engaged clicked through to make a contribution to this most worthwhile cause brought to their attention by the good people at Coke. Who are you trying to reach? Mom’s 25-54? Males 18-34? Why not activate around their passions? Our CTR’s are 10X the norm. Our amplification rates have been as high as 22%. Our continuity programs have delivered 75% return rates. Move from buying impressions to delivering engagements; guaranteed.